A new ad campaign to promote the work of agri-advisors

Dawn is where it all starts for farmers. That’s why Sollio Agriculture, a leader in the merchandising of farm inputs in Canada, is launching its first-ever ad campaign during this critical time of day—at dawn! Initially broadcast in the early morning in the main rural areas of Québec and online, the campaign will showcase the expertise of Sollio Agriculture’s team of agri-advisors while raising awareness of the Sollio Agriculture brand, formerly known as the Agri-business Division of La Coop fédérée.

Starting on November 4, farmers will be able to listen to three podcasts on various topics (organic dairy production, vegetable production: soil erosion, and crop production: direct seeding) on sollio.ag/podcasts.

Sébastien Léveillé, Executive Vice-President of La Coop fédérée and Chief Executive Officer of Sollio Agriculture, says, “Agri-advisors are at the core of our business model. They bring knowledge to farmers by utilizing the results of our research and providing information on manufacturer innovations. What’s more, they are familiar with their customers’ reality. Our ad campaign serves as a reminder that agri-advisors are an essential link in the chain because of their knowledge of the regional economy, the environment, health, and innovation.”

The campaign is being promoted on social networks, websites, and several radio stations in Québec.

About Sollio Agriculture

Sollio Agriculture, the Agri-business Division of La Coop fédérée, is a Canadian leader in the agriculture industry. It specializes in the merchandising of farm inputs and value-added agronomic services. It benefits from a synergy between three sectors: Livestock Production, Crop Production and Grain. Present in almost every part of Canada, it has close to 1,100 employees and made $2.125 billion in sales in 2018 in Canada and abroad.